ARTIFEX Website Privacy Policy
1. WHAT YOU CAN EXPECT TO SEE FROM READING THIS PRIVACY POLICY
We respect the privacy of every individual who visits our websites. This Privacy Policy explains how we use personal data received from our websites and other sources set out below and informs you of your data protection rights.
This policy is kept under regular review and may be updated from time to time in accordance with changing privacy and data protection laws.
Privacy Policy Last Reviewed: November 2024
2. DATA PROTECTION – WHAT YOU SHOULD KNOWWHEN USING OUR WEBSITES
1. WHO WE ARE AND WHICH WEBSITES ARE COVERED BYTHIS PRIVACY POLICY
Who We Are: When we refer to ‘ARTIFEX’, ‘ARTIFEX INTERIORSYSTEMS’ ‘we’ ‘our’ or ‘us’ in this Privacy Policy, we refer to: ARTIFEXINTERIOR SYSTEMS LIMITED’, whose registered office is at: Building 2 Elmdon Trading Estate, Bickenhill Lane, Solihull, West Midlands, England, B37 7HE, and whose registered number is: 05611434 .
How we are regulated: For ARTIFEX data protection legislation purposes, ARTIFEX INTERIOR SYSTEMS LIMITED is registered with the Information Commissioner’s Office under registration number ZA161862 .
2. WHAT INFORMATION WE COLLECT FROM OUR WEBSITEAND WHAT INFORMATION WE RECEIVE FROM OTHER SOURCES.
We offer a number of website functions that collect information you provide to us when you ask to be kept informed, to be added to lists, events or experiences, or when you buy goods or book or request services.
The main ways we collect information from our websites:·
When you visit, or use and interact with our website, for example to take where you request to find out more about an event or service or where you request any other information;·
When you provide information to or interact with any of ARTIFEX INTERIOR SYSTEMS LIMITED’s careers pages;·
When you contact us (via contact details or forms made available on our websites), or send us correspondence.
Please see our cookie policy to find out more about the data we may receive from you directly.
Information may also be received from other sources.
For example:
Third party support services: For the performance of our website services and to allow us to maintain appropriate records and to support ongoing queries, we may receive data about you or your website activities from our group companies or third party providers (e.g. to confirm website payments, to track website order deliveries, to appropriately update our data records and to support website maintenance).
More information on our categories of suppliers is provided at Section 4 (Who we share personal data with) below.
Device data: Our websites automatically take certain device information in order to optimise your website experience (for example, allowing our website to automatically adapt screen size as appropriate for the device you are using to browse the website). This data also supports our website analytics. More information on automated data collection and cookies can be found in our Cookies policy.
Marketing data: Your contact details, marketing preferences or other information may be shared with us by third parties partners, where there is appropriate notice and in compliance with applicable data protection laws. You have the right to ask us not to use your personal data for marketing purposes. Please see your data protection rights at Section 7 (Your data protection rights) below for further information on these.
Public sources of data: We may use public sources of data, for example, to support website functionality (e.g. to support authentication or fraud checks), and/or to maintain the accuracy of the data we hold.
Data recorded on public roads: we may record, log and store information captured in public areas (i.e. driving on public roads) in the form of video data as part of our ongoing research and development initiatives. This privacy policy details how we use, store and safeguard any data we collect as part of these initiatives. For more details, see the tell me more section below.
Personal data ARTIFEX INTERIOR SYSTEMS LIMITED may receive direct... From websites…We receive information you provide to us in your use of our websites, for example, when you add information to online forms or to data fields on our websites. We may also receive information from you by other online means, for example, if you comment on our social media pages. This will be the information that is visible to you, and may include your name, occupation, contact information (e.g. email, postal address and phone/mobile number), credit card/payment details, and general information you decide to share such as your experience with ARTIFEX INTERIOR SYSTEMS LIMITED products and services.
3. HOW WE USE YOUR PERSONAL DATA.
We use personal data to manage and meet service and information requests, to understand service, vehicle and website use, and to make our products and services (including our web services) as effective as possible. For more information on our processing, and the legal grounds that arerelevant, please see below:
The main uses of your personal data and the legal grounds we rely on for these are:
Activity: Applicable Legal grounds: Maintaining and supporting website use
Where you use an online service governed by our provided online Terms and Conditions (for example, purchases from the online stores, or entering into prize draws and competitions), we and our permitted third parties will process data in a number of ways that support our website services. For example, this may include the following activities: identity confirmation, any fraud and authentication checks , service delivery, administration of prize draws, competitions, membership offers, surveys and other promotional activities, any applicable payment processes and collections activities, customer support and any ongoing service communications. We may also seek to improve our services, using user experiences to strengthen our internal processes. For example, we send customer satisfaction surveys (or use third parties to send these on our behalf). We will also let you know when you callus that our calls may be recorded to support training, audit and quality purposes).Necessary for contract - Where personal data is required for entering into a contract, we will identify to you where information is mandatory. The consequences of not providing this information may include being unable to proceed with the requested service. Legitimate Interests in running effective website services. - Legitimate Interests in running effective website services, and use of customer satisfaction surveys to support and improve our services. Managing your requests - We will process data in managing your requests made on or via our websites (e.g. where you request a brochure, signup to ‘keep me informed’ or add your details into any other website data form or data field). We will also process data in providing and maintaining personalised website experiences. Enhancing website experience - Where we pre‑fill website data fields to enhance and streamline your online experience.- Legitimate Interests in enhancing, simplifying and streamlining website experiences. Internal research and development - We will process data, including data recorded on public roads, for internal research, development, analytics, analysis and reporting purposes, e.g. to monitor current vehicle performance, predict trends or performance, develop new functions, products and services, or to evidence compliance with regulatory requirements.- Legitimate Interests in assessing and improving performance, managing compliance, monitoring trends and developing new products. Marketing activities and research and analytics. We will obtain your consent where required for marketing communications to be sent to you using electronic means (e.g. email, text etc.), and may share your details for electronic marketing communications with our network of independent third parties, where you give consent for this to happen. We will also comply with cookie obligations where we use cookies on our website. Other marketing activities will happen assessed on the Legitimate Interests ground. e.g. where we tailor marketing communications or send targeted marketing messages via post, phone or social media and other third party platforms; and in providing existing customers with information (via email or other channels) about similar products and services. In order to improve the services we offer via our websites, we may ask you to participate in research from time to time. It is entirely up to you whether you choose to do so. We will use profiling, including segmentation tools and carry out research and analytics activities to inform our marketing strategies, to create a better understanding of our customers and visitors; and use of our websites, to support our website advertising, and to better improve the website information, functionality and the services we provide.
Consent - Note: Where we collect your personal data with consent, you may withdraw your consent for us to use your information in any of these ways at any time. Please see Withdrawing your consent in Section 7 below for further details. (This right does not effect the lawfulness of processing that was based on that consent before its withdrawal.)
- Legitimate Interests for direct marketing purposes
- Legitimate Interests for internal analytics and profiling, service awareness and service improvement
- Consent Records maintenance and general administration
- To maintain, cleanse and update our records, administer and maintain our websites, support your queries and any other internal operations and administrative purposes (for example, this will include troubleshooting, testing, supporting our audit requirements and in responding to any enquiries you may make, including any data protection rights you raise).
- Legitimate Interests in maintaining appropriate websites, records and service administration
Network and information security - To maintain our network and information security in order for us to take steps to protect your information against loss or damage, theft or unauthorised access. And to maintain appropriate server locations (for example, we may work with third parties to support appropriate use of cloud services).
- Legitimate Interests as appropriate for ensuring network and information security
Corporate acquisitions and disposals
- Any data processed as is necessary in the context of corporate acquisitions or disposals
- Legitimate business Interests
- Legal Obligation Management of legal and regulatory requirements
- To manage legal and regulatory requests and requirements, meet or defend legal rights or for the prevention/detection of crime, (including where required to assist HMRC, law enforcement agencies such as the Police, the Driver and Vehicle Licensing Agency (DVLA) or any other public authority or criminal investigation body, or for the safeguarding of national security).
- Legal Obligation Complying with law and regulation, including responding to regulators
- Legal Obligation Service communications - In the event we communicate to you an urgent safety or product recall notices.
- Vital interests
- Legal Obligation CCTV – Images are monitored and recorded at our premises for the purposes of employee and public safety; process compliance and for the prevention, detection and investigation of crime and other incidents In the event we communicate to you an urgent safety or product recall notices.
- Legitimate Business Interests
- LegalObligation
4. WHO WE SHARE PERSONAL DATA WITH. We may share your personal data with:
Those third parties who need to process it so we can provide to you the products, services you have signed up to or requested. Third parties in the event we sell or buy any business or assets. If we are under a duty to disclose or share your personal data in order to comply with any legal or regulatory obligation or requests, or in order to enforce these terms or to investigate actual or suspected breaches. We have safeguards in place with our service providers to ensure that your data is kept securely and used in accordance with the purposes set out in this Privacy Policy.
about Suppliers... We use a number of service suppliers to support our business and these service providers may have access to our systems and data in order to provide services to us and on your behalf, for example payment processors, information technology such as hosting service providers, marketing and digital advertising support services, customer services and relationship handling, service and system specialists, website analytics support, online store shipping, delivery and support for events and experiences.
about ARTIFEX INTERIOR SYSTEMS LIMITED, and how they may provide service support... As a member of a group of companies, we can benefit from the large IT infrastructure and expertise that exists within our wider corporate structure. This means that the personal data you provide to us may be accessed by members of our group of companies only as necessary for service and system maintenance and support, aggregate analytics ,business continuity, IT and administrative purposes. For example where necessary to support particular website enquiries, or to provide technical support that maintains website functionality
about Public bodies, law enforcement and regulators... From time to time, the police, other law enforcement agencies and regulators can request personal data, for example for the purposes of preventing or detecting crime, or apprehending or prosecuting offenders.
5. INFORMATION ABOUT INTERNATIONAL DATATRANSFERS. The ARTIFEX INTERIOR SYSTEMS LIMITED websites use servers which are hosted in the United Kingdom (UK) and the European Economic Area (EEA).However we may share the personal data described in this Privacy Policy with suppliers or companies located outside of the UK or the EEA where this is necessary for the purposes described above. Where this happens, we apply safeguards to add to the data protections that apply to those data transfers. This includes an assessment of the adequacy of the third country in question, use of European Commission approved model contract terms where appropriate, and assessment of the Data Privacy Framework for US located entities (where this is deemed as an adequate method of transfer).
TELL ME MORE about the adequacy checks ARTIFEXINTERIOR SYSTEMS LIMITED puts in place for international data transfers …Where ARTIFEX INTERIOR SYSTEMS LIMITED chooses to share personal data with a third party located outside the UK or the EEA, the following factors are assessed to support adequate transfer of this data:
Internal checks to identify the existence or absence of any adequacy decision by the European Commission. We use suppliers located in countries that have been approved by the European Commission as having essentially equivalent data protection laws. A full list of these countries as at the date of this Privacy Policy is: Andorra, Argentina, Canada, Faroe Islands, Guernsey, Israel, Switzerland, Japan, Jersey, New Zealand, Uruguay and the Isle of Man. (The EU‑US Privacy Shield programme is described below). This list and information about the protections the European Commission has considered is available via this link.
Use of measures like European Commission approved measures to support adequate transfers of personal data. We also use suppliers located in countries that are elsewhere in the world. To manage data protection compliance with these transfers, we will use European Commission approved (or where applicable, UK approved) data transfer mechanisms such as use of model contractual clauses approved by the Commission. We will also assess where applicable where a supplier is able to demonstrate to us they have Binding Corporate Rules.(Binding Corporate Rules is a GDPR – recognised Data Protection mechanism to ensure adequate personal data transfers). We may work with suppliers who are able to demonstrate to us they are Privacy Shield certified (where this is deemed as an adequate method of transfer).To understand the protections required in European Commission approved Model Clauses, a template copy of these is accessible from this location. To see a full list of approved Binding Corporate Rules, please click this link.
HOW LONG WE HOLD PERSONAL DATA FOR. We will keep your personal data for as long as we need it to provide the products and services you have signed up to. We may also keep it to comply with our legal obligations, respond to queries and resolve any disputes, to meet our legitimate interests, including for our ongoing research and development initiatives, and to enforce our rights. The criteria we use to determine storage periods include the following: Information we have told you about storage periods on our website or in website terms and conditions. We will also use criteria such as applicable contractual provisions that are in force, legal statutory limitation periods, applicable regulatory requirements and industry standards.
YOUR DATA PROTECTION RIGHTS. You have rights in connection with your personal data that, witheffect from the 25th May 2018 will include the following: to withdraw consentwhere you have given it, to be informed and have access to your personal data,to correct or complete inaccurate data, and in certain circumstances torestrict, request erasure, object to processing, or request portability of yourpersonal data to another organisation.We try to ensure that we deliver the best levels of customerservice. if you do need or want to get in touch with us for any reasonregarding your data protection rights, please get in touch, please contact usdirect at this email address [Email address of appointed ARTIFEX INTERIOR SYSTEMS LIMITED contact}. If you are not satisfied, you also have the right to complain to the Information Commissioner’s Office.
TELL ME MORE about my data subject rights...If you have given us consent to process your personal data, including for electronic marketing communications, you have the right to withdraw that consent at any time. Just use the unsubscribe options presented, for example, these are present in the email marketing communications sent by us. You can ask for access to the personal data we hold about you, object to the processing, request that we correct any mistakes, restrict or stop processing or delete it. If you do ask us to delete or stop processing it, we will not always be required to do so. If this is the case, we will explain why. In certain circumstances you can ask us to provide you with your personal data in a usable electronic format and transmit it to a third party(right to data portability). This right only applies in certain circumstances. Where it does not apply, we will explain why.
About how I can get in touch with the Information Commissioner’s Office (ICO) …The Information Commissioner’s Office (the ICO) is the supervisory authority that regulates personal data in the UK. You have the right to make a complaint at any time to the ICO. You can get in touch with the ICO in any of the following ways: By going to their website: www.ico.org.ukBy giving them a call on 0303 123 1113or by writing to them. Their address is: Information Commissioner’s Office, Wycliffe House, Water Lane, Wilmslow SK9 5AF.
LINKS TO OTHER WEBSITES
Our website may contain links to other websites run by other organisations which we do not control. This policy does not apply to those other websites ‚ so we encourage you to read their privacy statements. We are not responsible for the privacy policies and practices of other websites and apps (even if you access them using links that we provide) and we provide links to those websites solely for your information and convenience. We specifically disclaim responsibility for their content, privacy practices and terms of use, and we make no endorsements, representations or promises about their accuracy, content or thoroughness.
KEEPING YOUR INFORMATION SECURE
We will take all steps reasonably necessary to ensure that your datais treated securely and in accordance with this privacy policy.We require all of our services providers to have appropriatemeasures in place to maintain the security of your information.Unfortunately, the transmission of information via the internet isnot completely secure. Although we will do our best to protect your personaldata, we cannot guarantee the security of your data transmitted over theinternet; any transmission is at your own risk. Your information will be keptin asecure envroment protected by a combination of physical and technicalmeasures such as encryption technologies or authentication systems to preventany loss, misuse, alteration, disclosure, destruction, theft or unauthorisedacces.
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